Just A Thought

Holding your hand will walk through,
Laughing on your joke which was never funny,
It is just see the smile on your face which grew and grew.

Every time I see you, every time I feel you,
A warm feeling arises in my heart,
I wouldn't have asked anything better to choose.

Because you show me that you care,
Because you touched me,
I felt like jumping and breathing the fresh air.

You are my reason to get up each morning,
and a dream each night,
Whatever I do, wherever I go,
I wouldn't ever let you out of my sight.

Concept 01

In this concept, I have used an upward stroke so that it focuses

the Company's vision towards plantation of more and more trees.

The stroke is kept simple and upward to indicate Progression.

The Colour selection of Orange+Green / Green+Light Green is

to show the nature as it is. Its also to show the purity or freshness.

Green is more towards eco-freindly environment and Orange is tender

and fresh.

The strokes as "Life" evokes from the letter "E" just to keep it simple

by keeping it the centre of focus.The font chosen here is Adobe 

Garamond which is a post script fontas it has an simple yet an 

elegant look. This font can be more associated by nature.

Concept 02


In this concept, I have used the ketter "V" as the focus area as it
has two wings from which the form emerges out in a shape of 
leaves. Kepping the same font I have tried to work out and play 
with the form and the letters.


The leaves are shown as if they are evolving as a natural process 
and people are not preserving them and the company wants to portray 
its massage through this form.

Jeevan Identity

Jeevan Identity

Concept 03
This concept has a very basic and a simplistic approach of

a leaf which shows a sort of stability in the environment. 

Stability is also a key aspect in conserving the habitat.

After validating the concepts, I found out that the third concept

falls weak in representing a company which wants to preserve

nature. The first concept goes well with the brief to make a new start

to preserve what we already have and then gradually build new plants.

Visual Identity For Jeevan

Jeevan is an environmental company and required an visual identity which would focus on its services on plantation of trees and keeping the ecological balance.

Let me take you through the journey....

Arz kiya Hai......The other side of me....

1. Shaan savere tere aankhon tale, dekha ek jahan, baharon sa khila tha

phoolon sa saja tha, mehki hawah hoton se dil mein uttar aayi

Kaha na kuch usne bas yunhi katarake gayi

Behti hawah ko jo maine chooke dekha, Jiase ho gaya rangeen yeh saara jahan

Dekhi maine simti hui si pyar bhari duniya, Jahan se pare hian usa har rang,

har pehlu mein ek pal sa bandha hua.

Khwab jo maine dekhe, Un khwabon ki tasveer hain tu,

dil ne jisse apna maana woh dhadkan hain tu.

Jiski kami har pal mere dil mein thi, jiski tamana har pal mere dil ne ki,

Kaash woh kahin mil jaye mujhe, luta doon uspe saari khushiyan aur

pyar bhare nagme.

2. Raah mein usse jab mila, ek khamosh lamhe ki tarah, behti hawah sa
jo uski aankhon mein maine dekha, tham gaya waqt aur yeh jahan.

Jaise ki jal uthe hazaron diye, har taraf ho jaise phoolon se saji hui raahein,
tham loon tujhe isi jagah, lekar chaloon tujhe sang apne har jagah,

tu hi toh hian meri zindagi aur har tamana, tu hi aasman aur
tujhse hi mera jahan.





3. Tanha yun main chala duniya se rehke akela, Na kisine jaana na samjha.
Kyun hogi kisiko meri zaroorat, kaha khogayi meri ehmiyat darbadar
dhoondta raha.

Dheere dheere palke kholke zindagi ko jo dekha maine, zindagi ne mujhe
dekha aur has diya. Acha karm karni ki lagan, har pal madat karne ki tadap,
siwah dhoka aur mazak ke elawah kuch nahi mila.

Sochta hoon ki sabko do khushi, par kismat ko shayad yeh manzoor nahi,
dil rota hain abhi, chahta kuch aur hota kuch aur hi.

Na jaane maine kiska kya gunaah kiya, jo mili hain mujhe yeh saja,
Tanha yun maine chala, duniya se rehke akela

The other side of me

Concept 03 - Calendar for Kids recipes

In this concept, The calendar is given a shape of a bread which it more towards the liking of the kids. The whole layout is simple but the colours used attract the kids a lot as they are bright, fresh, and attractive.

Kids can place the calendar well within their reach, as it will come in a box and the calendar pages are attached to a single stick and all the pages will just revolve around the stick so the kids need to just flip one page as a month finishes.

This will be loved by the kids and they are also getting exciting recipes mostly of their own choice like cakes, milkshakes, ice creams etc.

Calendar with recipes for housewives

In this Idea, I have kept the design & layout of the calendar is gentle and soft. The layout is gentle unlike the mug design where it had to be vibrant, enthusiastic. But here the approach is different according to the target audience.

The colours are also gentle an soft in order to create a homely atmosphere.

Hovis - concept 01

Mug Design

In this concept, I have blended nostalgia with modernization. England and Hovis share similar features. England as a country is historical, heritage, royal and so is Hovis. So I have put a picture of Tower Bridge in London as its a mark of royalty and class....people from all over the globe come here to see it.

I have kept the tower bridge in monotone and the rest is jazzed up & made vibrant to show the blend of old and new. this will serve the purpose of a personalised approach to show Hovis is very close to its people.

Brainstorming - What is a merchandise

Brainstorming - Brand Values

Hovis Media Study

Hovis - Competitors

Hovis - Mood Boards

After studying the company, its beliefs, the people its associated with and its approach on building the brand, I could come up with 3 insights into the company.

1. Inside the company 2. Company perception 3. Ideas for Concepts

According to the insights I created the mood boards which will help me in filtering my research.

Towards Final Concept

Here, I took an approach of being "indirect" which is like for example - what will happen if a person is healthy or fit? - That person will be active, energetic, fresh, enthusiastic, aspiring, Goal oriented and so on.....

In this concept the strokes appears like wings spreading in all directions as show how a person will be once he is healthy and fit....

Conceptualization - Idea generation

Step By Step - Competitor study

I looked at various identities done on health and fitness sector, some forms and structures are most common to show health and fitness, whereas some had an modern and a new look and feel which also portrays the same thing but in different way.

I have given a closer look on these identities in terms of colour, Type, Form, structure, balance and so on.

I have picked out some of the key elements for conceptualization of initial ideas and for final concepts.

Step By Step - Initial explorations

Step By Step is initiative created by BUPA, England an health and Insurance company. To design a distinctive identity for the new health program called ‘Step by Step’, for
University of Birmingham, UK.

The aim of this project is to make the staff walk, for a better health and for a better work
quality. The goal of this project is to make its employees more active and efficient by participating in the walk program atleast 30 mins and three times a day.

To create an Identity for Step By Step and to make it stand out from other running and walking programs.

BACKGROUND :
The program is a research project sponsored by the BUPA Foundation.
BUPA is a largest British healthcare organization. It offers policies to individuals, companies,
organizations and around half of Britain's top companies are presently BUPA customers. It is an
internationally established health insurance and care company with services that include Travel
insurance, health insurance, care homes, health assessments, occupational health services and
childcare.

Mind Mapping

Brought all the keywords together

HOVIS - Brand/Product Study

A study on how The brand has evolved itself like for instance one thing which required for a brand to make its mark for longer times is to keep an emotional attachment with its consumers. Hovis in my opinion followed a stringent path towards Branding building by creating that emotional bond with its consumers with creating well thought over Ads and campaigns.