Wednesday, 2 December 2009

Step By Step - Competitor study

I looked at various identities done on health and fitness sector, some forms and structures are most common to show health and fitness, whereas some had an modern and a new look and feel which also portrays the same thing but in different way.

I have given a closer look on these identities in terms of colour, Type, Form, structure, balance and so on.

I have picked out some of the key elements for conceptualization of initial ideas and for final concepts.

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