tag:blogger.com,1999:blog-85527067408618836562024-03-05T20:29:07.760-08:00Nupur AfzulpurkarNUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-8552706740861883656.post-80076913626164080352010-08-03T08:26:00.000-07:002010-08-03T08:28:01.709-07:00Ambreen Alam - Visual Identity<div class="separator" style="clear: both; text-align: center;"></div><br />
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<div class="separator" style="clear: both; text-align: center;"></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-70945251668169772902010-08-03T08:23:00.000-07:002010-08-03T08:23:42.493-07:00Ambreen Alam - Visual Identity<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The <b>Brief</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">To create a new visual Identity for Ambreen Alam a designer based in Birmingham, United Kingdom. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Brand <b>Values</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The identity should be Energetic. It should be Edgy, Out going, and Innovative.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Tone Of<b> Voice</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Active, Energetic, Edgy, Innovative</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Me<b>dia</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The identity should be applicable on any stationary surface, Merchandise Item,</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Books, Dairies etc.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinkGaMT0-KV54yRoqE31vN0JR3yGPeEDbmt15jbDzASMOzaRcECisTV3M2PHgA6HEWLD0UBMU_8iQEtPz_6lreg5bHLj0bDhlPOptrZypS4Ym-Kfg5x4O8DD64vyCwQ9ysn7gN_hc9RPCY/s1600/Screen+shot+2010-05-15+at+21.26.11.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinkGaMT0-KV54yRoqE31vN0JR3yGPeEDbmt15jbDzASMOzaRcECisTV3M2PHgA6HEWLD0UBMU_8iQEtPz_6lreg5bHLj0bDhlPOptrZypS4Ym-Kfg5x4O8DD64vyCwQ9ysn7gN_hc9RPCY/s400/Screen+shot+2010-05-15+at+21.26.11.png" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-18644460620631812572010-05-15T16:19:00.000-07:002010-05-15T16:19:42.641-07:00Exploration Through Symbols and Shapes<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivrBz2xqTOZqh14eFDe75OH6FrpYswZ0ADuB914zavUYCIf9uMy-T2emJY34bQQCQsNdgSNqdtufL2ucG6AdACdFt1pf-RhKpS1_TMrOs4dnc2weVrOEQfkLrYVuKnXNt_07lJZqOAgza1/s1600/Screen+shot+2010-05-15+at+21.23.53.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivrBz2xqTOZqh14eFDe75OH6FrpYswZ0ADuB914zavUYCIf9uMy-T2emJY34bQQCQsNdgSNqdtufL2ucG6AdACdFt1pf-RhKpS1_TMrOs4dnc2weVrOEQfkLrYVuKnXNt_07lJZqOAgza1/s400/Screen+shot+2010-05-15+at+21.23.53.png" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-65174597914998225772010-05-15T16:17:00.000-07:002010-05-15T16:17:47.598-07:00Mood Board - Colour, Shapes, Tone, Feel, Detail, Personality, Character<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQB8gLEZAdxx4wiPXDvGELDRm9YrsN0k0EKoLUhSYM3OzLnMoht6nzSe27amtyz1G4usjAg7STD9Ao0nWjuCrQOnv1O55RplraCg_ggaFXwHiXsNKznaidjPEVy45oNteVE8API7Y1X25_/s1600/Moodboards+-+ethnic+royal+copy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="287" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQB8gLEZAdxx4wiPXDvGELDRm9YrsN0k0EKoLUhSYM3OzLnMoht6nzSe27amtyz1G4usjAg7STD9Ao0nWjuCrQOnv1O55RplraCg_ggaFXwHiXsNKznaidjPEVy45oNteVE8API7Y1X25_/s400/Moodboards+-+ethnic+royal+copy.jpg" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-13330515350853684392010-05-15T16:13:00.000-07:002010-05-15T16:14:01.060-07:00Mood Board - Colour, Shapes, Tone, Feel, Detail, Personality, Character<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0BYKTqujd7cfPmf8xsZEpkv378QgpYQx_CX4EhfSEbA9wdIyw95G38N4nw-JfTTiYCrbYNs75KKJz427lH9wAuyiM66WYpFqKYQyB3nn5GRc89X54tQzPAhUJqpQ_HYTymTHdfehdqHoc/s1600/Screen+shot+2010-05-15+at+21.23.44.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0BYKTqujd7cfPmf8xsZEpkv378QgpYQx_CX4EhfSEbA9wdIyw95G38N4nw-JfTTiYCrbYNs75KKJz427lH9wAuyiM66WYpFqKYQyB3nn5GRc89X54tQzPAhUJqpQ_HYTymTHdfehdqHoc/s400/Screen+shot+2010-05-15+at+21.23.44.png" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-55085657711987220002010-05-15T13:52:00.000-07:002010-05-15T13:52:06.300-07:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEip3rgwDGzXUwmt67DLlDJXlaMQp9pKa2b4rUI-qYllnsuU1cZIC7RJB75iPHLvEV_kTTC1FVaamRaqghdowJ8B8tmAh_BVqSvEePf_PduVJLL0rBeeJ1Hro4P6lcS5Lir5xUMs-BEh_Jyy/s1600/Screen+shot+2010-05-15+at+21.23.33.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEip3rgwDGzXUwmt67DLlDJXlaMQp9pKa2b4rUI-qYllnsuU1cZIC7RJB75iPHLvEV_kTTC1FVaamRaqghdowJ8B8tmAh_BVqSvEePf_PduVJLL0rBeeJ1Hro4P6lcS5Lir5xUMs-BEh_Jyy/s400/Screen+shot+2010-05-15+at+21.23.33.png" width="400" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEip3rgwDGzXUwmt67DLlDJXlaMQp9pKa2b4rUI-qYllnsuU1cZIC7RJB75iPHLvEV_kTTC1FVaamRaqghdowJ8B8tmAh_BVqSvEePf_PduVJLL0rBeeJ1Hro4P6lcS5Lir5xUMs-BEh_Jyy/s1600/Screen+shot+2010-05-15+at+21.23.33.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
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</a>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-24486947145314759572010-05-15T13:50:00.000-07:002010-05-15T13:50:16.949-07:00Study of the origin<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Pa0zrwKjSin3_X931VDmmN9yEhhDJebr60KPojfuFKJIde05HT7no-VKKE584Z6wm4w5FdSWVVxTiphD7smoOXdQ2Fcp2PbCLQbl_bemBFxI8RGTYJjI3KOiOvUegUluCzSEILTHtxu_/s1600/Screen+shot+2010-05-15+at+21.22.53.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Pa0zrwKjSin3_X931VDmmN9yEhhDJebr60KPojfuFKJIde05HT7no-VKKE584Z6wm4w5FdSWVVxTiphD7smoOXdQ2Fcp2PbCLQbl_bemBFxI8RGTYJjI3KOiOvUegUluCzSEILTHtxu_/s400/Screen+shot+2010-05-15+at+21.22.53.png" width="400" /></a></div><br />
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</a>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com1tag:blogger.com,1999:blog-8552706740861883656.post-3432291789173480042010-05-15T13:40:00.001-07:002010-05-15T13:40:00.799-07:00The influence<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwzXb7sNB1flSc5P4l-HOBU-Z-2Sp76kxLgVIJrBNlq_HLWuweBcnSO6xIfvcc1ub1Uon4W_fL4jNMtH4EuIAbguoddn-vaupn_W-DrtJYU1JK7TpoU5GDEaFb1fkhww05zZQ8WShy2dDX/s1600/Screen+shot+2010-05-15+at+21.22.47.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwzXb7sNB1flSc5P4l-HOBU-Z-2Sp76kxLgVIJrBNlq_HLWuweBcnSO6xIfvcc1ub1Uon4W_fL4jNMtH4EuIAbguoddn-vaupn_W-DrtJYU1JK7TpoU5GDEaFb1fkhww05zZQ8WShy2dDX/s400/Screen+shot+2010-05-15+at+21.22.47.png" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-38619611309327661322010-05-15T13:39:00.001-07:002010-05-15T13:39:20.898-07:00How Important is an Identity?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1p93NRwCckMTx9BNtsmXRKYGUrvahx_DngwMLN4uJafes0albMvrnVqN2o08G8a-UPqk8o_Rbw4qvpQiCUY7IAPJZXEe49dyX1lUB-WyTmtRXDI_1NkF7e-_4FaiJuYKoeygNNeeIacM2/s1600/Screen+shot+2010-05-15+at+21.22.41.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1p93NRwCckMTx9BNtsmXRKYGUrvahx_DngwMLN4uJafes0albMvrnVqN2o08G8a-UPqk8o_Rbw4qvpQiCUY7IAPJZXEe49dyX1lUB-WyTmtRXDI_1NkF7e-_4FaiJuYKoeygNNeeIacM2/s400/Screen+shot+2010-05-15+at+21.22.41.png" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-607210711922524142010-05-15T13:38:00.000-07:002010-05-15T13:38:29.023-07:00Study of other brands having similar personalities<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgtJRtFePeqBrrTxH0FUw7DZIeoZlU8skXqcr9rnxY0bHB6zMCK1eODvCd_Fd2VKqhXb6__XvLJ3E3_IMghuBgXddKlT9oEfL47se3va8hEb5ZubUh5R-2T91l0VYvgtIuP5-dHR5IF1zX/s1600/Screen+shot+2010-05-15+at+21.22.09.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgtJRtFePeqBrrTxH0FUw7DZIeoZlU8skXqcr9rnxY0bHB6zMCK1eODvCd_Fd2VKqhXb6__XvLJ3E3_IMghuBgXddKlT9oEfL47se3va8hEb5ZubUh5R-2T91l0VYvgtIuP5-dHR5IF1zX/s400/Screen+shot+2010-05-15+at+21.22.09.png" width="400" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgtJRtFePeqBrrTxH0FUw7DZIeoZlU8skXqcr9rnxY0bHB6zMCK1eODvCd_Fd2VKqhXb6__XvLJ3E3_IMghuBgXddKlT9oEfL47se3va8hEb5ZubUh5R-2T91l0VYvgtIuP5-dHR5IF1zX/s1600/Screen+shot+2010-05-15+at+21.22.09.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
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</a>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-13060221091807727772010-05-15T13:31:00.001-07:002010-05-15T13:33:36.189-07:00Study Of other furniture brands<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimA38nXOfUpuypcyijjoNUBI3exaj-tH9b1uoZbDZu9DKb_S3Mbveh8aWt-4dXvN_5rv7U68sSbwSC72MmVbeAolbOt_nGah8omjQS6G_FmWT02BlHhrClrzAhx45-B9AonBKCnRw9zWCP/s1600/Screen+shot+2010-05-15+at+21.19.43.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimA38nXOfUpuypcyijjoNUBI3exaj-tH9b1uoZbDZu9DKb_S3Mbveh8aWt-4dXvN_5rv7U68sSbwSC72MmVbeAolbOt_nGah8omjQS6G_FmWT02BlHhrClrzAhx45-B9AonBKCnRw9zWCP/s400/Screen+shot+2010-05-15+at+21.19.43.png" width="400" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimA38nXOfUpuypcyijjoNUBI3exaj-tH9b1uoZbDZu9DKb_S3Mbveh8aWt-4dXvN_5rv7U68sSbwSC72MmVbeAolbOt_nGah8omjQS6G_FmWT02BlHhrClrzAhx45-B9AonBKCnRw9zWCP/s1600/Screen+shot+2010-05-15+at+21.19.43.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
</a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3HEXoQ_Mg7mrWKPPMB4eDvgDLTvtZm_cI2jm-hp6srEn9leMkCi0keumtnrykmxg3MaPaHR1Fpuh5O4oH5K9zffnYL82kDQLgpjosj8doUGvMDanH7LoAACdbOxIRpJKTt62C4crMCfub/s1600/Screen+shot+2010-05-15+at+21.22.01.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3HEXoQ_Mg7mrWKPPMB4eDvgDLTvtZm_cI2jm-hp6srEn9leMkCi0keumtnrykmxg3MaPaHR1Fpuh5O4oH5K9zffnYL82kDQLgpjosj8doUGvMDanH7LoAACdbOxIRpJKTt62C4crMCfub/s400/Screen+shot+2010-05-15+at+21.22.01.png" width="400" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3HEXoQ_Mg7mrWKPPMB4eDvgDLTvtZm_cI2jm-hp6srEn9leMkCi0keumtnrykmxg3MaPaHR1Fpuh5O4oH5K9zffnYL82kDQLgpjosj8doUGvMDanH7LoAACdbOxIRpJKTt62C4crMCfub/s1600/Screen+shot+2010-05-15+at+21.22.01.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
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</a>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-26181003449846979872010-05-15T13:30:00.001-07:002010-05-15T13:30:50.206-07:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzGu_kNTRLzE4VIFOiZ5AnPdgGuyyCHHKWdXI1lanxxDBlmFxoO1v_kq3aUJMhhyXunZlnkT0flN4KXDotd1W0SulKMtTErqIO0Dc-jvusgrDtk7qHhAoPevkCyC5AaMpyV_U6mLpfrl8a/s1600/Screen+shot+2010-05-15+at+21.19.34.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzGu_kNTRLzE4VIFOiZ5AnPdgGuyyCHHKWdXI1lanxxDBlmFxoO1v_kq3aUJMhhyXunZlnkT0flN4KXDotd1W0SulKMtTErqIO0Dc-jvusgrDtk7qHhAoPevkCyC5AaMpyV_U6mLpfrl8a/s400/Screen+shot+2010-05-15+at+21.19.34.png" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-13421371165523521252010-05-15T13:29:00.000-07:002010-05-15T13:30:07.206-07:00Project Outline<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPZJEWsxpZKEBCoDvJnB5ZLZXWZB7o3PrM9r18TAw9gf0jIk2poFmxnKNVxFGNPFl5Jp5TTYsT4h50iZvvxLtpBWZLmdk4uxfy0mu5jII-3eEHECv9D_UElxF-_M65jZ1dzXU2zok-8g-v/s1600/Screen+shot+2010-05-15+at+21.18.46.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPZJEWsxpZKEBCoDvJnB5ZLZXWZB7o3PrM9r18TAw9gf0jIk2poFmxnKNVxFGNPFl5Jp5TTYsT4h50iZvvxLtpBWZLmdk4uxfy0mu5jII-3eEHECv9D_UElxF-_M65jZ1dzXU2zok-8g-v/s400/Screen+shot+2010-05-15+at+21.18.46.png" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-88734314178806717272010-05-15T12:56:00.000-07:002010-05-15T13:04:51.434-07:00Ethique - Furniture Brand Identity<!--StartFragment--> <br />
<div class="MsoNormal"><b>Brief </b><b><o:p></o:p></b></div><div class="MsoNormal"><b><br />
</b></div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">To Create a Corporate Identity for Ethnique, a Furniture Brand in India along with Advertisements , floor and ceiling graphics, In store Graphics and Merchandise.<o:p></o:p></span></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;"><b>Basic Proportion</b><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">Ethnic is the most expensive brand made of hard teak wood and has characteristics of its name in combination to hard wood, bamboo mats are also used to give texture and furnishings to decorate. Its also the most durable furniture. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Target Audience </b><o:p></o:p></div><div class="MsoNormal"><b><br />
</b></div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">Ethnic is a expensive and a classy brand and its aimed at the higher segment of the society which is the rich class.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Requirements </b><o:p></o:p></div><div class="MsoNormal"><b><br />
</b></div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">To create a Brand Identity for Ethnique along with a complete range of instore graphics to give a rich and a classy look.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Brand Values </b><o:p></o:p></div><div class="MsoNormal"><b><br />
</b></div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">As this is a new brand and wants to establish itself into the higher segment. There is no specific colour palette assigned but however the brand wants to create a rich and classy outlook for itself.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Tone Of Voice </b><o:p></o:p></div><div class="MsoNormal"><b><br />
</b></div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">It should showcase the brand as Elegant, Exclusive, and Stylish. The outcome should be Royal but at the same time should be graceful and nice. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Media </b><o:p></o:p></div><div class="MsoNormal"><b><br />
</b></div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">The media for the entire brand identity should be digital and print. The final product should however has to come up on to a wide variety of media such as<span style="mso-spacerun: yes;"> </span>Website, Posters, Brochures, Invitation Cards, Letterheads, Bags etc. <o:p></o:p></span></div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">The design should be flexible in order to apply on all the above.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Background Information </b><o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">Ethnic is a newly created brand which wants to carve out its own identity in the furniture market with its rich and classy designs. The aim of this project is to propel the brand into the elite section as to earn a rich name to itself.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">Ethnique is a new furniture brand which comes from the Indian state of Rajasthan. Rajasthan is a colourful, vibrant state in North western India. It has life in all the aspects as you can find its Architecture, way of living, food, clothing all sharing a common platform which traditionality and authenticity. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-ansi-language: EN-GB;">Ethnique wants to establish itself as an Royal, elegant, and a exclusive brand for the rich and elite class and wants to have some aspects of its origin in the identity as it can relate it to its designs irrespective of it opening stores across Main cities like Mumbai, New Delhi, Kolkata, Hyderabad, Chennai, and Bangalore which is the main cities which it wants to target.<o:p></o:p></span></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><!--EndFragment-->NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com1tag:blogger.com,1999:blog-8552706740861883656.post-56655688799936299752010-05-15T12:42:00.001-07:002010-05-15T12:42:40.070-07:00Shivolve - Final<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjh9XbUhD7TzgibpOjnx8MEm5ZUkxbE_c823Q0G9Yj5BXdiBgLvQ_EMLgbYy865X1fos5XSQnX09WoVpvy_XPtoF17H_DANQXcd7qVXQcgTVeuVgfwf_w4HNaDJrdFflFP1agq7Hq5K-Ag/s1600/Screen+shot+2010-05-15+at+20.41.57.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjh9XbUhD7TzgibpOjnx8MEm5ZUkxbE_c823Q0G9Yj5BXdiBgLvQ_EMLgbYy865X1fos5XSQnX09WoVpvy_XPtoF17H_DANQXcd7qVXQcgTVeuVgfwf_w4HNaDJrdFflFP1agq7Hq5K-Ag/s400/Screen+shot+2010-05-15+at+20.41.57.png" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-34963785145263880922010-05-15T12:41:00.000-07:002010-05-15T12:41:29.729-07:00Shivolve - The Identity<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJzQkKwwqHPzdXRwBPBD_MTT_3debkNx_7IWVG5JhudojUqlEeidiU7c191p4G3mxbYSirJS5jpP5b1dH2cXsbJyeZmS_oqKuJ8jedXIeBtQjjZlvI4yqcgOJUIMe5FTCYPDPjQKFtOT_i/s1600/final+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJzQkKwwqHPzdXRwBPBD_MTT_3debkNx_7IWVG5JhudojUqlEeidiU7c191p4G3mxbYSirJS5jpP5b1dH2cXsbJyeZmS_oqKuJ8jedXIeBtQjjZlvI4yqcgOJUIMe5FTCYPDPjQKFtOT_i/s400/final+1.jpg" width="287" /></a></div><br />
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</a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9gADTayolS43YzIturNHuI3nz6LD1MftPQ3JlFQq8hf3ixGefr1-BPVhX5RAagtzKA7qM6YDGuTmlsuxGMXeRB8qCUJGKr80P3M-0-oHJPf8_X_ycsgethvGS8JcLMAY1TpMhXLcAPmQh/s1600/final+4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9gADTayolS43YzIturNHuI3nz6LD1MftPQ3JlFQq8hf3ixGefr1-BPVhX5RAagtzKA7qM6YDGuTmlsuxGMXeRB8qCUJGKr80P3M-0-oHJPf8_X_ycsgethvGS8JcLMAY1TpMhXLcAPmQh/s400/final+4.jpg" width="287" /></a></div><div><span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><br />
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</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXl-4m344fRrOz8wDnfyjx38tTyDOfsHZ8ESFfa3X2Yk4mr_FAK7HzyQlGH585QB5F9kMFE90RUVJTvl8bJYP5nxIyzCVLicWOsEVhQ1FRPNgh_EiuSAKhIl0XvjjpfaTCMfcOIHu3PNh2/s1600/final+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXl-4m344fRrOz8wDnfyjx38tTyDOfsHZ8ESFfa3X2Yk4mr_FAK7HzyQlGH585QB5F9kMFE90RUVJTvl8bJYP5nxIyzCVLicWOsEVhQ1FRPNgh_EiuSAKhIl0XvjjpfaTCMfcOIHu3PNh2/s400/final+2.jpg" width="287" /></a></div><div><span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><br />
</span></span></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-40597270417689276832010-05-15T12:35:00.000-07:002010-05-15T12:35:43.537-07:00Form Exploration - ShivolveI decided then explore the letters present in Shivole. The letter I denotes "One person can make a difference". The letter O Denotes the circle of communication and V denotes the depth.<br />
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I have played with their form to get a smart look for Shivovle not only making it corporate but also friendly, inviting, and welcoming.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQWGGm0TvPFDCw0T5K2cBwp248oTh6j-WeDuUjLAZflkFJUlg-0ZaL1UeUIwuix4shn5r8y82jvGOxGWmjlaQ4ob5y-XxdrxBaWb1fTQbS0Q3MAoJKS9M2FdFcDKbPjiFGMoEW10YXOcJR/s1600/150520101171.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQWGGm0TvPFDCw0T5K2cBwp248oTh6j-WeDuUjLAZflkFJUlg-0ZaL1UeUIwuix4shn5r8y82jvGOxGWmjlaQ4ob5y-XxdrxBaWb1fTQbS0Q3MAoJKS9M2FdFcDKbPjiFGMoEW10YXOcJR/s400/150520101171.jpg" width="400" /></a></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjOJ9o7Lwn4fdtpjnD1kqF7UDRE9bHWmr5Ti2djP8l27bs58ZYec66yrNiw8piONuqwxgXYN1p-nQP-_yK_gpp40c0edpHeq1sRYtRgOqQZc72UhuqCfMXYMD16CLX5FKd-S8zg_Txnrut/s1600/150520101169.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjOJ9o7Lwn4fdtpjnD1kqF7UDRE9bHWmr5Ti2djP8l27bs58ZYec66yrNiw8piONuqwxgXYN1p-nQP-_yK_gpp40c0edpHeq1sRYtRgOqQZc72UhuqCfMXYMD16CLX5FKd-S8zg_Txnrut/s400/150520101169.jpg" width="400" /></a></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih6pwZBTU3C2xMx5qawRF-68dQrXcNKnkS4O1CoChBD9SbTYDoWKEeJ7VJGG-4VJdoGBet3xJCf8xShB854A7MNxGFLNv-uL9MA4_pr8DaIGralQtvHm0gMsuzEXgRuwN6IKnMW1wh0Jp3/s1600/150520101167.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih6pwZBTU3C2xMx5qawRF-68dQrXcNKnkS4O1CoChBD9SbTYDoWKEeJ7VJGG-4VJdoGBet3xJCf8xShB854A7MNxGFLNv-uL9MA4_pr8DaIGralQtvHm0gMsuzEXgRuwN6IKnMW1wh0Jp3/s400/150520101167.jpg" width="400" /></a></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-20969183477318353832010-04-11T15:19:00.000-07:002010-04-14T19:32:21.030-07:00<div style="font: 16.0px Times; margin: 0.0px 0.0px 0.0px 0.0px;"><br />
</div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-177475053601773322010-03-26T17:09:00.000-07:002010-03-26T17:10:41.210-07:00Study of other Online forums<a href="http://www.earthtimes.org/"><span class="Apple-style-span" style="color: #0b5394;"><b>www.earthtimes.org</b></span></a><br />
Earth Times is a similar forum to Gurteen and its look and the information matches to that<br />
of Shivolve. It too does not have any specific Identity. The information here is given in separate tabs<br />
but is full of text making it a visual clutter as every side looks packed up with information.<br />
<br />
Content wise its more on the lines of shivolve but it does not have a specific or defined meaning<br />
to what is given or expects from its members.<br />
<br />
Look wise its more organised in terms of colours used to separate each tab. The links are well<br />
mentioned which makes navigation easy, but its gets confusing to analyse all the information<br />
as there is too much of text.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpvfEfPiDUHrV-wocYlq4Gom8EFlU8LBVr2tfusQA1dIVcTDJ49YWj1axs8xlVTDeW9PqUnPC5IYk0-rnvKY0NZ5cHAup9FIYXTZLQcms9OUfhahJzQijfOXKzDkUkdSmOrgcQe2rY1PP0/s1600/Screen+shot+2010-03-27+at+00.07.29.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpvfEfPiDUHrV-wocYlq4Gom8EFlU8LBVr2tfusQA1dIVcTDJ49YWj1axs8xlVTDeW9PqUnPC5IYk0-rnvKY0NZ5cHAup9FIYXTZLQcms9OUfhahJzQijfOXKzDkUkdSmOrgcQe2rY1PP0/s400/Screen+shot+2010-03-27+at+00.07.29.png" width="400" /></a></div><br />
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</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP366aLEpBhgzTn8ROW-50uasrlBox5a3DuUddphUl8iYQHVWaFRZ7RZ5KA9x6q9qPPwSfOdntyGsriU7Pl4SFv8Yx4Tys25UR5EqRnwwZY6i0vSklEKnmLLLTU_FDBb-IvWf5a8p1ZRH5/s1600/Screen+shot+2010-03-27+at+00.07.54.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="297" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP366aLEpBhgzTn8ROW-50uasrlBox5a3DuUddphUl8iYQHVWaFRZ7RZ5KA9x6q9qPPwSfOdntyGsriU7Pl4SFv8Yx4Tys25UR5EqRnwwZY6i0vSklEKnmLLLTU_FDBb-IvWf5a8p1ZRH5/s400/Screen+shot+2010-03-27+at+00.07.54.png" width="400" /></a></div><div><span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><br />
</span></span></div>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com0tag:blogger.com,1999:blog-8552706740861883656.post-91343938031035235702010-03-26T16:44:00.000-07:002010-03-26T17:09:53.219-07:00Study of other Online forums<b><a href="http://www.Gurteen.com/">www.Gurteen.com</a> - </b>Knowledge Mangement<br />
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</b><br />
This forum has practioners, consultants, and leading experts. The site encourages<br />
for its members to share their on going experiences, Thoughts, Successes, Failures etc.<br />
<br />
This forum is more based on learning from each other to innovate, and work together.<br />
Its more on knowledge and it can be anything. Softwares, Communication, News, Events,<br />
Health, Explorations etc.<br />
<br />
<b>Look Wise -</b><br />
1. Gives a sophisticated outlook with a professional kind of activities happening.<br />
2. Unlike Shivolve, The identity of Gurteen has no specific meaning.<br />
<br />
<b>Difference between Shivolve and Gurteen - </b><br />
<b>Shivolve</b><br />
<br />
1. Its more on Sharing and voicing of opinions and its for everybody<br />
and anybody.<br />
2. Has a mix of Audience or rather can say that audience is clearly defined.<br />
3. Its full of Text as at times it becomes confusing.<br />
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<b>Gurteen - </b><br />
<b><br />
</b><br />
1. More sophisticated and looks like an online forum where it looks<br />
more like an information design tool unlike Shivolve.<br />
2. The look is more commercial by the data given and plus the data<br />
present.<br />
3. Has too many on the list. Sometimes it looks like getting a bit lost<br />
out.<br />
4. Has applications like Videos uploaded by members and owners.<br />
5. It has also links to Facebook which is a popular social networking site.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyPms_U6u6ULouN7gk6-Q0hvfPmt6xx3VuX6aMZXiw9_jjCVNwdpuAkBUw0IT79skKvqHCj4-j9iIAulTfNzR2QIxHwdiSSVqqvGzlrU9T_1H8wTXV_JSpijobLZeBkG8ctQ40zoDGcRY2/s1600/Screen+shot+2010-03-26+at+23.37.33.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyPms_U6u6ULouN7gk6-Q0hvfPmt6xx3VuX6aMZXiw9_jjCVNwdpuAkBUw0IT79skKvqHCj4-j9iIAulTfNzR2QIxHwdiSSVqqvGzlrU9T_1H8wTXV_JSpijobLZeBkG8ctQ40zoDGcRY2/s400/Screen+shot+2010-03-26+at+23.37.33.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib-JO4cy4xQMDfEMhDUp2y4ar9RKxuGfHYzN5W52mYbEoiO_F-D9w9NRATPdG3CHgwSgG5aMJCdY74X6X1qGzDPRI0PS8UcAPAF_W1r4ttEOsBu0IlBLgt5nw86QwzmyvWO0kRddk062HD/s1600/Screen+shot+2010-03-26+at+23.38.03.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="387" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib-JO4cy4xQMDfEMhDUp2y4ar9RKxuGfHYzN5W52mYbEoiO_F-D9w9NRATPdG3CHgwSgG5aMJCdY74X6X1qGzDPRI0PS8UcAPAF_W1r4ttEOsBu0IlBLgt5nw86QwzmyvWO0kRddk062HD/s400/Screen+shot+2010-03-26+at+23.38.03.png" width="400" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyPms_U6u6ULouN7gk6-Q0hvfPmt6xx3VuX6aMZXiw9_jjCVNwdpuAkBUw0IT79skKvqHCj4-j9iIAulTfNzR2QIxHwdiSSVqqvGzlrU9T_1H8wTXV_JSpijobLZeBkG8ctQ40zoDGcRY2/s1600/Screen+shot+2010-03-26+at+23.37.33.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
</a>NUPUR AFZULPURKARhttp://www.blogger.com/profile/09513010570600106319noreply@blogger.com1