Saturday, 20 February 2010

Concept 01

In this concept, I have used an upward stroke so that it focuses
the Company's vision towards plantation of more and more trees.
The stroke is kept simple and upward to indicate Progression.

The Colour selection of Orange+Green / Green+Light Green is
to show the nature as it is. Its also to show the purity or freshness.
Green is more towards eco-freindly environment and Orange is tender
and fresh.

The strokes as "Life" evokes from the letter "E" just to keep it simple
by keeping it the centre of focus.The font chosen here is Adobe 
Garamond which is a post script fontas it has an simple yet an 
elegant look. This font can be more associated by nature.

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