Hovis - concept 01

Mug Design

In this concept, I have blended nostalgia with modernization. England and Hovis share similar features. England as a country is historical, heritage, royal and so is Hovis. So I have put a picture of Tower Bridge in London as its a mark of royalty and class....people from all over the globe come here to see it.

I have kept the tower bridge in monotone and the rest is jazzed up & made vibrant to show the blend of old and new. this will serve the purpose of a personalised approach to show Hovis is very close to its people.