Friday, 26 March 2010

Study of other Online forums
Earth Times is a similar forum to Gurteen and its look and the information matches to that
of Shivolve. It too does not have any specific Identity. The information here is given in separate tabs
but is full of text making it a visual clutter as every side looks packed up with information.

Content wise its more on the lines of shivolve but it does not have a specific or defined meaning
to what is given or expects from its members.

Look wise its more organised in terms of colours used to separate each tab. The links are well
mentioned which makes navigation easy, but its gets confusing to analyse all the information
as there is too much of text.

Study of other Online forums - Knowledge Mangement

This forum has practioners, consultants, and leading experts. The site encourages
for its members to share their on going experiences, Thoughts, Successes, Failures etc.

This forum is more based on learning from each other to innovate, and work together.
Its more on knowledge and it can be anything. Softwares, Communication, News, Events,
Health, Explorations etc.

Look Wise -
1. Gives a sophisticated outlook with a professional kind of activities happening.
2. Unlike Shivolve, The identity of Gurteen has no specific meaning.

Difference between Shivolve and Gurteen - 

1. Its more on Sharing and voicing of opinions and its for everybody
and anybody.
2. Has a mix of Audience or rather can say that audience is clearly defined.
3. Its full of Text as at times it becomes confusing.

Gurteen - 

1. More sophisticated and looks like an online forum where it looks
more like an information design tool unlike Shivolve.
2. The look is more commercial by the data given and plus the data
3. Has too many on the list. Sometimes it looks like getting a bit lost
4. Has applications like Videos uploaded by members and owners.
5. It has also links to Facebook which is a popular social networking site.

Shivolve - Brainstorming - Mind Mapping

Shivolve - Brainstorming - Company

Shivolve - Brainstorming - Users

Shivolve - The Existing Identity

The main concept of the existing Identity is that " I " is prominent which has a speech bubble.
While reading the logo you can read " I SHARE AND EVOLVE"

The re-design requires a subtle and smart modification.

Shivolve - The Identity Re-design

Shivolve -  The design Brief.

Basic Proportion -
Shivolve  comes from two words. "SHARE+EVOVLE" Its a community based site,
like a online forum. Its a free membership networking site, where people can share
their ideas, views, opinions, events and almost anything about themselves.

Objective -
To get the user to spend 10-15 minutes on self improvement or to do some activist activity. On the
other hand, the user can be tech savvy with no interest at all in Shivolve community. but will get a
sense of something good and informative happening in the background.

Target Audience - 
A general audience, any individual who would like to spend 10-15 minutes on self
improvement or do some activist activity.

Brand Value - 
Outgoing, Togetherness, Educative, Informative, creative, and innovative.

Tone Of Voice -
Friendly, Inviting, Welcoming.

Future Prospects - 
Shivolve is planning to start with new businesses in the near future like, Shivolve - Elearning and Web Solutions, Software developments, and Mobile services.